In an unprecedented move, Google announced the details to an upcoming change in their algorithm revealing that their mobile search algorithm will give mobile responsive sites higher rankings. This change only makes sense as Google has been encouraging a mobile friendly experience for years. Not to mention that more users access the internet via mobile devices than they do conventional computers or laptops according to Search Engine Watch.
Time are changing, as is normal with the internet, and to stay in business we must adapt, change, and overcome!
Google’s mobile webdesign algorithm change is set to take place April 21st, 2015 and we’ve put together 7 quick tips that QuadraNet customers can use test their mobile readiness and ensure that their site keeps its high rankings on mobile search.
1 – Google has an app for that…to help you out, Google created a ‘Mobile-Friendly’ Test site where you can simply enter your site’s URL and click analyze. The app will be looking for small text that’s hard to read, links that are bunched up together, mobile viewport, etc. You will either get a message that says, “Awesome! This page is mobile friendly.” or you’ll get the dreaded, “Not mobile friendly.” message.
If you get the first message you’re good to go, relax! However, if your site is not mobile friendly, the app is kind enough to offer some tips to lead you in the right direction.
2 – Google has another app for that…Google has another app called Pagespeed Insights, where you can similarly enter your site’s URL and the app will show you what to fix along with tips on how to fix them. Page speed (also known as load time) is another metric that Google uses to rank sites. They like fast sites, and this app will help you twofold by also suggesting ways to make your site load faster.
If you’re getting errors like your server response time is too slow, take a look at the recommended fixes, or maybe it’s time to upgrade to a faster server. If you are looking for a new server or faster server to ensure that your site is being delivered at it’s best, please contact the sales staff at QuadraNet.com via our live chat on our home page, or by calling 1-888-578-2372 and press 2 for sales.
3 – Implement Google’s Suggestions…this is where you’re going to have to go to work. If your site was deemed, “Not mobile friendly” then Google will offer a lot of suggestions and step by step help whether you built the site yourself from scratch or you are using WordPress, Joomla, etc.
4 – Google has yet another app for that…if your website is verified on Google, you can head over to Google’s Webmaster Tools and use the Mobile Usability Report. Simple select which of your verified sites that you would like to check and the app will let you know of any severe issues for mobile users. The app offers a graph to help you monitor any issues that might be keeping your site from being considered mobile friendly. You will also receive tips to diagnose and fix errors to improve search performance.
5 – Google your site…From a mobile device, simply do a Google search for your site. If your site is mobile friendly, it will say so in the search results right under the URL. If you don’t see “mobile friendly”, then you still have some work to do.
6 – Compare results…It might not be a bad idea to make note of where your site is ranked now, and where it is ranked after the algorithm update on April 21st. Compare ranking on mobile and desktop searches as your website may be downgraded across the board if Google doesn’t deem it mobile friendly.
7 – No brainer…Finally, be sure to test repeatedly every change that you make to your website – from the small tweaks to the great big overhauls. As mentioned in the previous step, test everything across as many different devices as you can get your hands on.
Remember, there’s no need to panic and quite frankly, this shouldn’t come as a surprise. If you haven’t done anything to make sure that your site is mobile ready, then you will have some work to do. But relax, unlike the Panda and Penguin updates of 2011 and 2012, your site will not be cast out of search indefinitely. After following our simple steps above and making your site mobile friendly, your search results should improve rather quickly.
Either way, now is the time to test and prepare and we are confident that following these 7 steps you will know if your site is seen as mobile ready by Google.
We hope this article’s tips serve you and welcome you to contact us with anymore questions.